Everyone is heading to the CRM mid-market these days. Those already there, like Pivotal (Nasdaq: PVTL) and Onyx (Nasdaq: ONXS) , are upping the ante. Microsoft (Nasdaq: MSFT) is coming up from below. And the mammoths of the enterprise software space — Oracle (Nasdaq: ORCL) , PeopleSoft (Nasdaq: PSFT) and SAP (NYSE: SAP) — are dropping in from above.
These large vendors stand little chance of successfully addressing the needs of mid-size enterprises, contends Pivotal CEO Bo Manning. They simply cannot shrink themselves into the type of organization that attracts a mid-market company’s business, he told NewsFactor’s CIO Today Magazine.
But others in the industry beg to differ. And, in fact, ERP vendors are making inroads into the CRM mid-market.
My spin: Check out my 17 April 2003 article about SAP
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