Reshaping Dell

Kevin Rollins, Dell’s president, is one of the most powerful yet least-known personalities in the PC business.
The former Bain & Co. partner signed on with Dell in 1996, became its president in 2001 and has played a key role in turning the company into the world’s No. 1 computer manufacturer.
But Rollins, who runs the company’s day-to-day operations, knows that his job will get harder as Dell grows. Analysts predict that Dell will pass $35 billion in revenue during its current fiscal year, as it moves toward its goal of $60 billion. That, in turn, has created a myriad new problems and challenges in a hardscrabble PC market that’s only getting tougher. Rollins recently spoke with CNET (full story)

My spin: From what I observed of Kevin, during PC EXPO, (up close at a press conference) he’s a pretty friendly guy.