Using WebSideStory’s HitBox Enterprise, salesforce.com Customers Can Evaluate Effectiveness of Internet Marketing Campaigns in Driving Cross-Channel Sales
WebSideStory, Inc., the creators of HitBox services, the standard for online marketing analytics and optimization, and salesforce.com, the world leader in software-as-service customer relationship management (CRM), today announced they have completed a planned technology integration that enables joint clients to completely close the loop on their online marketing campaigns.
Introduced in San Francisco at Dreamforce, salesforce.com’s first user and developer gathering, the newly integrated HitBox Enterprise provides unparalleled insight into online marketing campaigns by connecting Web visitor behavior with offline customer conversions captured in salesforce.com. By tying the two pieces together, marketers can better manage online budgets, evaluate campaign effectiveness in driving leads, and measure the quality of these leads.
My spin: I’ve used Webside Story’s free, HitBox, service for several years now. It provides a full set of rich data points to help web publishers know their understand and understand web site interactions better.
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