Microsoft anti-spam move may harm rivals

Microsoft Corp.’s move to offer stronger anti-spam technology for its e-mail server software could spell trouble for companies that are trying to build businesses on products that filter out unwanted electronic pitches.
But – at least for now – Microsoft and some of its potential rivals agree that the flood of junk messages is a big enough problem that many companies and different approaches will be needed to stem the flow of unsolicited e-mail.
(full story)

My spin: Earthlink uses BrightMail’s anti-spam tool, which works well. But for companis that have spam built into MS products this will surely put a dent on competing solutions.


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook