Warrillow Weekly: 17% of start-up failures, didn’t fail at all.

New businesses are not failing as often or as quickly as you might think. Brian Headd, an economist at the U.S. Small Business Administration (SBA) conducted a longitudinal study of 12,185 companies, and found that almost 70% of new ventures are actually successful after four years.
The study also found that 17% of companies were wrongly considered failures because they had closed. The reality was those business owners actually considered them successful and had closed them after retiring or selling the business.
So, how do you identify a new business that is likely to be a successful business? There are three important indicators of success: (full story)