Some Internet shopping guides may not be the unbiased brokers they seem at first blush. Rather, they appear more interested in cozying up to advertisers.
That’s the conclusion I drew after testing the Web’s top shopping guides, several of which underwent dramatic makeovers in recent months. In addition to running searches on each guide, I interviewed the people who run them. While all seem to be struggling to balance the needs of consumers and merchants, few appear to be as frank with consumers as they could be.