Ziff Davis Media’s Event Marketing Group announced today the launch of Business 4Site, a new strategic event marketing program designed to meet the changing information needs of business technology decision makers. This exclusive program will create a distinctive business platform enabling technology companies to meet with invitation-only customers in a variety of new and improved event environments.
Business 4Site will kick off June 15-17, 2004 at the Century Plaza Hotel in Los Angeles, Calif. followed by a subsequent event November 16-18, 2004 at the New York Hilton in New York City.
“We believe these events will help re-energize the technology industry and provide IT companies with an exciting new platform to market their products and services,” said James Hasl, Vice President, Ziff Davis Media Event Marketing Group. “Technology marketers want to increase their acquisition of new customers and they need to accelerate the buying process to close sales quicker. Our new business events are designed to do both.”
In developing Business 4Site, Ziff Davis Media’s Event Marketing Group met with many leading IT marketers to capture their ideas on a new event model that would significantly increase the effectiveness of events in the marketing mix as well as deliver a guaranteed return on investment. “We have an incredible opportunity to fill a void in our industry today and to create the premier technology summit modeled on what IT companies say they need and what buyers say they want,” continued Hasl.
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