Everyone is NOT online.

My spin:So what does this tell us? While using online marketing is GREAT. If you want to reach a wider audience for your non-Internetcentric products, or you just want to shake up your marketing and move from only online to both online and offline – think of reaching an audience that is not ONLY online.
News Clip: Once it was edgy and cool. Now the Internet has settled down into a comfortable middle age and become merely… indispensible.
After spiking in the 1990s and early 2000s, the percentage of adult Americans online has leveled off in the past two years at 63 percent, says a new study from the Pew Internet & American Life Project. That percentage is expected eventually to rise, but not as quickly as some had imagined.
(full story)