IDC Finds Messaging Application Vendors Need to Change Their Messages to Position Themselves for Success

After cooling off in 2002-2003, worldwide messaging applications market revenue is expected to more than double to nearly $2.4 billion by 2007, according to IDC. Utilizing the right mix of products will require that businesses look beyond today’s tactical spending environment and think strategically about the role messaging applications will play in their future.
“Messaging applications are mainstays of business collaboration. To extend their use, businesses need to be more strategic in their thinking about how older technology, like email, can be updated to meet newer needs, like regulatory compliance, and how newer products, such as enterprise instant messaging and unified messaging, can make information workers more productive,” said Robert Mahowald, research manager in IDC’s Collaborative Computing group.
Email servers and related products will remain the strongest revenue generator in this market for some time to come. But the strongest growth will come from instant messaging, instant messaging management, and presence applications, whose revenue is expected to grow at a compound annual growth rate of nearly 30% from 2002-2007.