IBM (NYSE: IBM) says that next year it will start selling software based on the needs of specific industries. The company is shifting away from a one-size-fits-all approach as small and mid-size businesses (SMBs) begin buying larger software packages.
IBM’s new philosophy might best be summed up like this: You are not just selling software to the I.T. department, but to the company and its customers. The firm is counting on the potential to offer increased efficiency to its clients. (full story)
My spin: IBM’s competition has already been doing this. But I guess it’s better late than never.
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