AFTER two decades in the garment business in New York, Allan Levy started an Internet company. His first idea – gifts delivered with custom greeting cards – did not catch on. So he tried selling gifts without the cards. Still no home run. But that led to a crucial insight: the real money on the Internet was in gathering e-mail addresses and using them to sell products.
…It was a good business, but now, caught in the fury aimed at those who send unsolicited e-mail, or spam, Mr. Levy must reinvent the company again….(full story)
My spin: This is not an uncommon problem. Email was the king of marketing, a direct markets dream, but with so many, including myself, using anti-spam tools, much email is blocked. Often times – even email you want.
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