NY Times: The Search for the Perfect Gift Grows at Small Online Stores

When someone types “Christmas light sets” into the Web search engine Google, the second listing, after a government recall notice, is the site for Aubuchon Hardware, a family-run chain of New England hardware stores. As a result, Aubuchon is now selling more light sets in California than in Massachusetts, its home state.
The best-selling item last week on Amazon.com’s new specialty meat department was the “Èlevages magret duck breast” from Fossil Farms, a wild game farm in Lakeville, Pa. The duck beat out the top sirloin offered on the site by Omaha Steaks, the giant mail-order butcher. (full story)