Software – all in one or piece by piece

Developers of e-commerce offerings for small to mid-size businesses no longer can afford to rely on the virtues of a single Web editor, shopping cart or stand-alone hosting application. The trend today is toward one-stop platforms that integrate all the software and services required for building, operating and maintaining a leading-edge storefront on the Web.
Up until a year and a half ago, for example, software and service products provider Lagarde offered its customers an out-of-the-box software product for designing e-commerce platforms on their own. Back then, the message was, “Buy it from me — good luck, see you later,” Lagarde executive vice president Mike Levin told NewsFactor’s CIO Today Magazine.
“We offered templates and took the approach of ‘e-commerce made easy,'” he said. “But e-commerce isn’t easy.”
In reality, it costs a smaller business “far less to buy a customized turnkey package than it would to round up the talent, software and services for producing an Internet storefront on their own,” Levin added. (full story)

My spin: News factor raises an interesting scenario here. Do businesses prefer one package with
e-commerce, web site, possibly contact management and other tools built into one package. Or do they prefer to pick 3 – 4 differnet business process software components and string them together (often not in many cases).


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook