Cnn: Why ‘Bottom Up’ is on its way up

My spin: Of course a decentralized structure has its problems, but overall, those businesses that want to grow MUST empower their customers and their employees to empower themselves and empower others. The web is a great tool for this.
What do these things have in common: the TV show American Idol, Howard Dean’s presidential campaign, eBay, and the open-source Linux operating system?
They’re all manifestations of a key trend of our time: the shift in power away from centralized institutions and toward the individual — from the center to the edge.
We’re entering what might be called the Bottom-Up Economy. As the Internet’s influence grows, we’re seeing its intrinsic egalitarianism and tendency to empower the small start to change many aspects of modern life. Customers today have more options and less loyalty. They will migrate to businesses that see them as participants in a process rather than as just consumers.
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About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook