No payphones? What if you don’t have a cell phone?

My spin: As also reported in USA Today BellSouth is shutting down 3,400 payphones in Kentucky. With the surge in cell phone use BellSouth’s payphones are not profitable so I can understand them shutting down payphones. However, before I had my cell phone, if I needed to make a call, especially in an emergency how could I (or millions of others) make a call without a nearby payphone?
Here’s a case where technology, business finances and societal needs might collide!