Webcasting – something great and hot or dull and boring?

My spin: I’ve never given, but I have partcipated in several web casts and while they are not something I would beg to sit in front of everyday, they are not that bad if they are short and to the point. You’ve got to get the right tools if you want to make your own web cast and be sure your audience is connected to your web cast.
Forbes reads: Any marketer in the fast-recovering tech business will tell you: All lead-generation tools are hot these days. The hottest of all? Webcasting.
Will it stay that way? Doubtful. I’ll explain why in a bit. First, let’s get the definition down. In the business-to-business world, I’d call a Webcast a Web-based presentation with audio and video, on a complex topic, designed to educate a broad base of viewers and generate sales leads for its producer. We’re not talking about using WebEx (nasdaq: WEBX – news – people ) or Microsoft (nasdaq: MSFT – news – people ) Live Meeting (formerly PlaceWare) to show your internal sales force your new product designs. Nor are we invoking the image of the hapless Mets fan listening to the game in an Oslo Internet cafÈ.
Sure, you can use a WebEx or similar tool for a “Webcast”–if you don’t mind subjecting people to telephone-quality narration of scintillating slides. Millions of viewers worldwide don’t seem to mind so far. But in my view, the best Webcasts offer TV-quality video with a slide show, alongside a searchable transcript and links to related Web pages.
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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook