Ziff Davis Media to Launch Sync(TM) Magazine

My spin:I’m not so sure if we need yet another magazine. However, for what it’s worth, here’s the 411 about it:
Ziff Davis Media Inc. announced today the launch of Sync, the company’s new consumer lifestyle magazine. Sync (www.syncmagazine.com) is the first major lifestyle magazine designed exclusively to give readers a stylish, exciting look at how consumers can use digital products in the context of everyday life experiences. Sync’s first issue will debut in summer 2004 and will publish four issues throughout the year.
“For over 75 years Ziff Davis Media has provided its customers with award- winning publications that deliver strong value,” said Robert F. Callahan, Chairman and CEO, Ziff Davis Media. “The launch of Sync continues that tradition and reflects the growing role digital technology plays in consumers’ lives.”
Sync will launch with a rate base of 200,000, consisting primarily of affluent male readers, ages 25-44.
Sync illustrates the integration of digital technology into consumers’ lives. The consumer lifestyle publication focuses not on the product itself, but what people can do with it. Using captivating visuals, Sync will inform, entertain and excite readers across the entire panorama of the fast-changing digital technology market.
“Sync will provide a revolutionary new angle of technology coverage, focusing for once on the user, instead of just the product,” said Robert Lee, Publisher. “The market is ready for a lifestyle technology magazine like Sync. We’ve created this magazine for the digital technology user in all of us.”
The launch of Sync also coincides with Ziff Davis Media’s new consumer technology event DigitalLife(TM) (www.digitallife.com) and represents a major and comprehensive initiative into the rapidly expanding digital technology market. The new four-day special event will be held October 13-16, 2004 at the Jacob K. Javits Convention Center in New York City and will bring together the latest in digital technology for the home, work and play.