Cnet is reporting that Yahoo’s CEO Terry Semel said that Yahoo in the future could offer versions of Yahoo with no advertsing. The money would come from subscribers.
For me, advertising is no problem. Why do I go to the NY Times, it’s free news paid for by advertisers. Would I pay for a NY Times with no ads – of course not.
Does advertising bother you?
“As those subscription members grow, we should consider some subscription businesses that can be ad-free,” Semel added.
The prospect of Yahoo removing advertising would mark a departure from a presence synonymous with the site. Indeed, Yahoo has risen and fallen by the advertising market, earning $1.1 billion in 2000 in total revenue at the height of the dot-com boom, and then watching its revenues plummet to $717.4 million when online advertising crashed 2001.
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