SPAM IS NOT ENDING, now that Congress said so.

Listen, it’s like guns. Gun laws only affect law abiding citizens. Criminals will always have weopons – they don’t care about laws.
In the same ways, if nothing has stopped spammers so far, why would legislation stop them?
Brightmail, the anti-spam market leader, today announced that it measured an increase in the amount of spam being sent since the CAN-SPAM bill went into effect on January 1, 2004. Leveraging data from its more than 300 million end-users and its patented Probe Network(TM) — a collection of millions of decoy email accounts used to attract spam — Brightmail determined that 60% of all Internet email sent in January 2004 was spam. That represents a 2% increase from the company’s measurement of 58% in December 2003. Despite the increase, the company believes that that the passage of CAN-SPAM will play an important role in the fight against spam.
The federal legislation is a strong first step in curbing what has become not just a national, but a global problem that impacts technological and economic efficiency as well as productivity. Having a federally pre-emptive law that establishes civil and criminal penalties are two elements that Brightmail sees as being particularly productive.
“It is important to understand that legislation is only one component of a holistic solution to the worldwide spam epidemic,” said Enrique Salem, president and CEO of Brightmail. “Creating the best anti-spam technology is the key to winning the fight against spam, and Brightmail is dedicated to that end. However, direct marketing best practices and end user education are also critical components of the solution.”


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook