Microsoft Takes Major Position in Business 4Site Event

Ziff Davis Media today announced that Microsoft Corp. will take a lead role in the Business 4Site Conference planned for Los Angeles. Microsoft will become a major sponsor and participate in several programs, including the Business 4Site Solutions Circle.
Business 4Site ( will kick-off in Los Angeles, California, June 15-17 at the Century Plaza Hotel and will be followed by the New York City event, November 16-18, 2004 at the Hilton Hotel. Each event is expected to attract up to 5,000 executives from mid-market and large enterprise companies and will include up to 100 select technology companies as sponsors.
“We’re very pleased with Microsoft’s participation in Business 4Site, and also because of their ability to galvanize the technology market around meeting the unique needs of midsize companies,” said James Hasl, vice president, Ziff Davis Media Event Marketing Group. “Microsoft will be among an elite group of companies providing attendees from mid-market companies with specific and actionable information to help them achieve their business objectives.”
Business 4Site is a new technology summit that represents the next generation in face-to-face marketing, providing customized experiences for targeted business technology decision-makers. This exclusive program will create a distinctive business platform, enabling technology companies to meet with invitation-only customers in a variety of new and improved event environments.