Social Networking Makes CRM Business Case

Social networking, online networking, whatever you wish to call it. It’s going to be HUGE. But you’ve got to do it right.
Read my article on the subject and then check out what News Factor has to say. Here’s some of it:
It is becoming clear that social networking will be yet another methodology embedded in a sales operation. The question is, will such applications remain viable as a stand-alone technology, or will they eventually be acquired by suite providers?
Social networking, a relationship-building application for businesses — a la the Friendster model — has become the latest hot technology with new arrivals entering the space every month. The most recent company talking about entering the fray? Yahoo, nipping at the heels of Google’s experimental offering.