The NY Times is reporting that Yahoo said yesterday that it would start charging companies that want to ensure that their Web sites are included in its Web index from which research results are selected.
The practice, called “paid inclusion,” has long been a part of many search engines including Microsoft’s MSN search function and Ask Jeeves. But Google, which last year surged ahead of Yahoo to become the No. 1 site for searching on the Internet, disdains the practice as misleading.
Last month, Yahoo replaced Google, which had operated Yahoo’s search engine, with its own technology to index billions of Web pages. Yahoo says it hopes to include every site on the Internet it can find in that index at no charge. But sites that pay for Yahoo’s new program can guarantee that they are included in the index.
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