Amazon.com Launches Internet Search Service

Washington Post is reporting that Online retailer Amazon.com quietly launched an Internet search service Wednesday, jumping into a marketplace already crowded with offerings from Google, Yahoo! and Microsoft Corp.
The service, in test mode for now, is operated by a Palo Alto-based subsidary and branded separately.
Like its competitors, Amazon’s A9.com offers both a Web site and an Internet Explorer toolbar from which users can enter search terms. Searches also can be limited to just Amazon.com products — as well as the text of books available at Amazon.com.
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