From SiliconAlley.com – Planted on a main aisle at a CompUSA store and trimmed in stylish brushed aluminum, the SoftwareToGo machine looks much like a touch-screen ATM. It lets customers search for software titles by name, category or publisher, place an order and then pick it up on a CD at the checkout counter.
Despite its commanding location, shoppers pass by the machine without so much as a glance. A few who tinker with it walk away.
Still, store manager Craig Steinmetz thinks the machine could revolutionize the way people buy software. (full story)
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