In the past, I was not so sure if very localized, service businesses like plumbers, shoe repair shops and others needed web sites. However, further proof that every business should have SOME web site (even if one page) is search engines.
Washington Post is reporting that Google is giving online merchants and other Web sites more options for tailoring their advertisements to local audiences. Under a new program set to begin Thursday, a pet store in Boston, for instance, can specify that it wants to reach Google users in the Boston area only. Or a national company can have different ads run in San Francisco and Washington, D.C.
The new program affects the ads that run on the right side of search results, although Google is separately testing a local search service to customize the regular searches as well. (full story)