Small car-rental firms take jab at big guys

Another example of how the Internet can help you destroy and blow away your competition.
USA Today has an article that reads in part Savvy small fry in the car-rental industry are using the Internet to drive sales away from the giants ó and No. 1 Hertz is fighting back.
Instead of just Yellow Page ads and airport courtesy phones, small regional agencies are making gains by putting their prices side-by-side with the big names on travel Internet sites such as Orbitz or SideStep. Their gains are coming mostly with price-conscious vacationers.
I’m telling you – using the ‘net strategically can boost your business like you would not believe.

Smaller companies often don’t have to BEAT their larger competition. Just get enough of the pie – not all of it.