Another example of how the Internet can help you destroy and blow away your competition.
USA Today has an article that reads in part Savvy small fry in the car-rental industry are using the Internet to drive sales away from the giants ó and No. 1 Hertz is fighting back.
Instead of just Yellow Page ads and airport courtesy phones, small regional agencies are making gains by putting their prices side-by-side with the big names on travel Internet sites such as Orbitz or SideStep. Their gains are coming mostly with price-conscious vacationers.
I’m telling you – using the ‘net strategically can boost your business like you would not believe.
Smaller companies often don’t have to BEAT their larger competition. Just get enough of the pie – not all of it.
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