HP makes color printing push

In a bid to expand its printing business, Hewlett-Packard on Wednesday announced a slew of new products and partnerships focused on color imaging and printing.
HP is targeting both consumers and businesses with the offers, which include a new color laser printer in North America that the company plans to sell for $499. The company also announced joint efforts with software company Adobe Systems, Apple Computer and Microsoft. HP said it is working with Microsoft to offer small and midsize businesses tools for creating marketing materials.
“Three vectors have come together allowing HP to bring a more holistic color experience to nearly every customer: digital photography is widespread, imaging devices are affordable, and technology now can provide rich, powerful color at prices customers can afford,” Vyomesh Joshi, executive vice president of HP’s imaging and printing group, said in a statement. (full article)


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