Should you make a video for your business

Over the past several weeks, I’ve invested money and time in purchasing video equipment and learning (as I work) about video editing.
I got a JVC video camera from my local PC Richard and Sons ($400), then recently started working with a more sophisticated Sony camera ($1500 or so). Using Pinnacle Studio , with a USB video capture card, I’ve captured and edited several videos – complete with background music, voice overs and nice screen transitions.
It takes a lot of hard disk space, so I bought an external (USB) Western Digital hard disk.
So far, things have been going pretty well and I’m please. I hope, as I get more time, to start posting some short videos online!