Forbes writes To succeed, any business, whether it’s Apple Computer (nasdaq: AAPL – news – people ), Lucent (nyse: LU – news – people ) or a small business, needs to develop a solid base of customers while adding new ones. This involves product mix, pricing and service.
Marketing is basic, but the execution of the plan will determine your success or failure as a small business owner.
In short, everything should be devoted to meeting the individual customer’s needs. Huge sales volume will plump the top line, but profitable sales will keep you afloat.
Always ask the question: What can be done better?