Microsoft reaches out more to partners and customers reports that Microsoft (Quote, Chart) business executives told partners that a new customer-centric approach on Redmond’s part will help Microsoft and its partners serve them better.
The Microsoft Worldwide Partner Conference, held in Toronto July 11 through 13, drew an estimated 5,500 attendees. The theme is “integrated innovation,” meaning that Microsoft wants its partners to deliver solutions that include infrastructure, desktop and business applications.
The event kicked off with a keynote speech by Orlando Ayala, Microsoft’s senior vice president of the Small and Midmarket Solutions & Partner Group. He said that a customer-centric attitude has grown in Redmond over the past few years, and it’s paying off by helping the company understand what customers want. (Ayala recently was named COO of the Microsoft Business Solutions division as part of a reorganization designed to streamline channels and bring all partners into one program.)