Microsoft, AOL, Yahoo and several other companies are working (sometimes together and often times not) to create a system that will reduce the ability of spammers to “spoof” or fake where their emails are coming from.
Right now, it’s pretty easy for a spammer to send a batch of email from firstname.lastname@example.org or email@example.com. OF course the spammer does not want you to reply to that email address but within the email message is a reply to email address or a link to a web site.
As online companies work to halt spam, it’s important that YOUR message continues to get through.
The easiest way to ensure your emails get to your cusotmers (or whoever your audience is) is to ensure that your email newsletter is being delivered by a company whose email systems are compliant and compatible with new anit-spam standards.
Email newsletter management company Constant Contact announced today that it is the first SMB email marketer to implement the Sender ID Framework on behalf of all of its customers.
Sender ID is a framework designed to authenticate the source of email by confirming that a message is coming from the domain it claims to be from. By preventing domain spoofing, Sender ID helps protect the identity and reputation of senders and helps guard email users from spam and phishing scams by providing a method for filters and ISPs to verify the source of email. Constant Contact’s compliance with the Sender ID framework ensures that any email sent by Constant Contact customers can be confirmed as truly coming from that customer’s domain, resulting in stronger brand protection for our customers and improved deliverability of permission-based email.
“Our primary goal is to ensure the delivery of our customers’ permission-based email,” said Margaret Olson, CTO Constant Contact. “Email authentication solutions, like Sender ID, are a big step forward for the industry as a whole because they reduce the amount of spam in everyone’s inbox, letting the legitimate email shine through and increasing the value of email for senders. Constant Contact will continue to contribute to evolving standards to ensure that small businesses benefit from new solutions to the spam problem.”
“Sender ID is a widely applicable solution that covers the full spectrum of email senders both large, and small,” said Craig Spiezle, Director of Industry and Partner Relations, Microsoft Safety Technology and Strategy Team. “We are thrilled that Constant Contact is supporting Sender ID and adapting it appropriately for small businesses. Together, we can help ensure that small businesses maintain full network citizenship equal to that of larger organizations.”
The Internet Engineering Task Force (IETF) is currently evaluating the Sender ID framework drafted by Microsoft Corp. and Meng Wong of pobox.com as a potential industry standard for email authentication to address the domain spoofing problem. For more information about Sender ID, visit www.microsoft.com/senderid.
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