NetSuite continues to launch a salvo of attacks directly at Intuit’s QuickBooks customers, specifically targeting those customers who have “outgrown Intuit”.

I’ve just finished reading the book “Inside Intuit” which wonderfully takes the reader through the struggles and obvious successes Scott Cook, founder of Intuit and his team had in meeting challenges brought on Intuit by competitors as it grew from a company of two to thousands over the past 20 years.
Historically Intuit had been slow (cautious if you will) to respond to market changes and took several customer cycles before entering a new market. A few times it has jumped to fast and gotten burned (read the book to find out)
NetSuite sees that as businesses grow QuickBooks physical limitations hamper businesses that are still small or medium sized businesses but need a bigger solution than what QuickBooks offers. NetSuite writes in a press release, QuickBooks Enterprise, Intuit’s top-of-the-line product only allows a maximum of 10 users and 120,000 records
Will Intuit launch a product to address those “growing businesses”? It has the money, the brand and it is the dominant player in this category. But what you’ll see at the end of this month is another Intuit product addressing the need of a different market than growing businesses – it is exciting and quite Intuitive.
With its sites set on growing businesses, NetSuite is offering free NetSuite training for what it calls QuickBooks “defectors”. It is offering two free training seminars to all new NetSuite Small Business customers who have switched from QuickBooks. These new seminars are conducted by experts from NetSuite’s Training Team who have helped thousands of customers move from QuickBooks to NetSuite. All customers who have purchased NetSuite Small Business in the past 6 months are eligible to register. For more information about the free training sessions please go to
NetSuite claims that customers are switching to NetSuite because they have recognized the need for one solution to manage their entire business, an integrated system which will grow with them and provide the business intelligence needed to continually expand their business.
QuickBooks’ limitations for growing businesses include, according to NetSuite:
Physical Limitations: QuickBooks Enterprise has to be managed, upgraded and updated by the user, and is not easily accessible via the Internet. NetSuite Small Business is completely managed, upgraded and updated by NetSuite. Because it is a Web-based, Web-native application it is accessible anytime, anywhere. All that is needed is a browser and a network connection.
Functionality Limitations: QuickBooks Enterprise is essentially an accounting package, with limited or no functionality in eCommerce, customer relationship management, and inventory management. NetSuite is a complete business application that manages an entire business, from contact to contract to cash.
I’m not sure how much of a dent NetSuite’s salvos will make into QuickBooks. But for those who do outgrow QuickBooks NetSuite sure has the door wide open.


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook