Sony is known for its great consumer notebooks and has recently launched a line of business notebooks.
Mike Abary, General Manager, VAIO PC Marketing, Sony Electronics explaines what sets Sony’s business notebooks apart from other vendors.
With the B-series, Sony is targeting the SMB segment that is looking for a product that offers industry-accepted components & configurations, while maintaining Sony’s overall uniqueness and differentiated value proposition by including features such as beautiful industrial design, X-Brite display technology, Memory Stick media slots, i.LINK digital interface and digital AV capabilities.
The introduction of a business-exclusive VAIO notebook makes the portfolio of Sony business products much more comprehensive. VAIO notebooks offer simple connectivity to Sony projectors, LCDs, plasmas, digital cameras, biometrics, storage, and other Sony business products. VAIO notebooks themselves offer users elements that are increasingly important to mobile professionals, such as design, mobility, and battery life in addition to providing basic but important aspects like quality, reliability, and competitive price points.