A web site is one of many possible assets in your box of marketing and customer service tools. I believe that EVERY business should have a web site but the question is “how much” of a web site should a business have. Does every business need a fancy web site? Can some get by on something much simpler?
Startup Journal writes So for now, I’m recommending that an independent consultant’s online content be simple, accurate and detailed enough to be informative, yet short enough to invite reading. In other words, our Web sites should tell prospects what they need to know about us, provide third-party credibility in the form of previous clients, awards or media mentions, and whet their appetite to learn more.
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