I received the latest edition of Intuit’s Developer Network Newsletter and suggest that every programmer get a copy. Even if you are not an Intuit developer (as I am not) it’s a useful ezine to read.
Amongst the usual things specific to IDN it had an article about working with the press. See below. Developers who succeed understand that they are not just in a dark room with a bottle of Coke coding all day – but in a BUSINESS. As such, they’ve got to take care of finances, marketing, customer service and other issues.
Here’s the IDN article blurb:
GUIDELINES FOR WORKING WITH THE PRESS
Whether you love the press or hate it, magazines and web sites can help you get your product noticed. Bob Wolff lays out a plan for getting your news published. Read what this long-time editor and writer has to say about courting the press.