IBM, “We love our partners”

IBM and other software companies (like Intuit and Microsoft) know that it’s simply not enough to have products their channel partners can sell. They have to offer marketing programs and tools to help these partners sell more and more.
If you make programs for a living – it is important to choose your software vendor partner carefully and only work with those who will work for you, like IBM is doing.
IBM today announced that it is significantly enhancing its support and services for independent software vendors (ISVs). As a result, thousands of application software companies — regardless of size or location — can qualify to receive access to IBM’s worldwide sales network and gain financial support for co-marketing campaigns.
The new initiative will automate and simplify the process for ISVs to become recognized as IBM business partners. Now applications providers spanning more than 100 countries and 14 different languages will be able to target and accelerate new business opportunities with the help of IBM’s expertise in industry sales and marketing. For more information please visit:
“The most important thing ISVs are looking for in a business partner is a company that can help them create and close business,” said Buell Duncan, general manager of ISV and Developer Relations for IBM. “Today’s announcement ensures that ISV business partners, in every geographic region and every vertical industry, have the opportunity to get the support they need to go to market and win business. By building a diverse ecosystem of applications providers, customers will benefit from a broad selection of on demand solutions that reflect regional specialization and deep industry expertise.” (full IBM press release)