The market for software apps for the small-medium sized business market is ripe for anyone to take. There so many solutions sold my so many resellers that this market is up for grabs. Those with strong brand names and deep reseller channels are best positioned to take huge chunks of this market. SAP, NetSuite and others are all targeting this market with millions of advertising and channel dollars.
PC World writes that Microsoft is building on its 2002 buy of Danish business application developer Navision A/S with the release this week of its first major product built on the Navision software suite.
Dubbed Microsoft Navision 4.0, the software is aimed at strengthening the Redmond, Washington, company’s position in the business application market targeting small and medium-sized businesses (SMBs). Microsoft has been trying to carve a niche in the category over the past few years, investing $2.4 billion to enter the market with its buy of Navision and U.S. midmarket business application provider Great Plains Software. (full story)
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