I know Google is pushing out all sorts of new things in its lust to be the master of the online universe, but Yahoo is pushing back. It’s recently bought an email company –
Bloomba and today announces a deal with Adobe to cross market their services.
AP writes Stepping up the heated battle of online search and services, Yahoo Inc. (Nasdaq:YHOO – news) and Adobe Systems Inc. have joined forces to tap each others’ customers and put Web search features into Adobe’s popular Acrobat Reader software.
For San Jose-based Adobe, the partnership will add online features to one of the software maker’s core products, Acrobat. The program is used by more than 500 million people and has become a common format for viewing documents over the Web and in e-mail attachments.
Under the deal, Adobe will first introduce a cobranded Yahoo browser toolbar that users can choose to install on their computers when prompted to download an update of Acrobat Reader. The toolbar ó an increasingly popular method of online search engines to stay constantly visible on a user’s Internet browser ó will feature links to Yahoo products and services as well as Adobe’s Web-based subscription service that lets people convert documents into the Adobe PDF file format.