Getting customers to buy more online: Let Them Pay Later

“Your competition is only a click away” is burned into the minds of many online business executives. With that in mind, what can online retailers do, to better competee with their online and offline competitors? has one solution – letting customers buy now and pay later.
I4 Commerce, provider of alternative payment solutions for multi-channel retailers, today announced that (NASDAQ:OSTK) has added Bill Me Later(R) as a new payment option for its customers. I4 Commerce’s Bill Me Later payment solution enables multi-channel retailers to offer rapid point-of-sale credit to customers who don’t want to hassle with credit cards. With the launch of Bill Me Later, is implementing an aggressive integrated marketing campaign, including merchandising promotions such as no payments until March 2005 financing for customers who purchase more than $250 worth of products from its site using Bill Me Later.