Adds Customization, Partners

In a play right out of NetSuite and other ASPs, is adding customization features to its hosted suite as well as increasing its reliance on partners to develop complementary applications. as reported by
The article writes There’s a delicate balance here. “If you make the product too complex, you’re Siebel,” points out analyst Ian Jacobs of Current Analysis. However, it is impossible to add meaningful customization without increasing the complexity of the product and thereby shifting it out of hosted CRM’s mid-market sweet spot. is trying to keep this balance by working closely with its customers. “They’re talking to customers about whether these additions are right,” says Jacobs.
In addition, it’s important to ensure partners can sell your product. Going direct is fine and many vendors are successful doing it, but building a robust channel is vital for most product sales.


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook