Var Business writes While HP rolled out a blitz of products and channel programs targeted at SMB customers, the company acknowledged it has much work ahead of it to build on its year-old Smart Office initiative.
The focus in growing its SMB business moving forward will be signing up qualified ISVs using a vertical industry go-to-market strategy, as well as targeting “micro-verticals” equipped to augment HP solutions in key areas such as mobility and security, said Kevin Gilroy, the newly promoted senior vice president and general manager of HP’s worldwide SMB segment.
In his first major briefing since taking on his new role, the former senior vice president of HP’s Americas Channels, outlined plans to grow the company’s Smart Office initiative at the TechXNY show Tuesday, Oct. 5, in New York. “There’s lots of opportunities in the market. We need to make sure we get channel partners mapped into the right ISVs,” Gilroy said in an interview that followed the formal briefing.