Best Software’s simple, but effective “cereal box” advertising

I was going through the most recent issue of Inc Magazine and saw the following (left side only) advertisement from Best Software:

It’s great to see marketers breaking away from the traditional, boring ad copy to make things SIZZLE and resonate with their customers.
The text reads, “There’s got to be a better way of checking my inventory than getting up every morning at 3:00am to do it”