Best Software’s simple, but effective “cereal box” advertising

I was going through the most recent issue of Inc Magazine and saw the following (left side only) advertisement from Best Software:

It’s great to see marketers breaking away from the traditional, boring ad copy to make things SIZZLE and resonate with their customers.
The text reads, “There’s got to be a better way of checking my inventory than getting up every morning at 3:00am to do it”

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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook