Book Review: Business Under Fire: How Israeli Companies Are Succeeding in the Face of Terror — and What We Can Learn from Them

During the aftermath of 9-11, American companies demonstrated their resolve to go on. While many companies lost employees, data and customers, over time many bounced back. Some industries, such as the travel industry were affected for life, but this often included small things like the inconvenience of having to stand in line an extra hour.
Business in the tiny country of Israel, about the size of the state of New Jersey, go through 9-11 like instances on a daily basis. Dan Carrison, in his latest book Business Under Fire: How Israeli Companies are Succeeding in the Face of Terror and What We can Learn from Them (from Amacom) interviews dozens of business executives in Israel to give business leaders in American and around the world a very up close and personal account of what it’s like to manage and do business in Israel. His book does not simply recount a story, but gives valuable lessons that we can all learn from and apply to any adverse situation be it a natural disaster, stock market crash, terrorist attack or anything else.
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Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook