NetSuite: QuickBooks’ limitations, limits growing business customers

NetSuite continues to launch a FULL SCALE assault on Intuit’s QuickBooks and claims that QuickBooks’ 10 users and 29,000 record ceiling make it a limitation for businesses that are growing beyond this limit.
Furthermore NetSuite claims that it integrates much better, with 3rd party applications than Quickbooks.
I highly encourage you to read my article explaining that Intuit is NOT going after the larger customers NetSuite is reaching.
Stephen Wolfe, Senior Vice President of Product Development for NetSuite writes, exclusively to While it is true that we don?t target the very small businesses that make up the bulk of QuickBooks customers, we do target companies with 10 employees and up. Growing small businesses are experiencing the same problems as mid-sized businesses. They are using several disparate systems to manage their business like QuickBooks for accounting, ACT! for contact management and Yahoo Store to manage their web site/store. They are frustrated by having separate applications tracking important businesses information that they can?t easily integrate. NetSuite provides them with a single integrated application that is always up to the second accurate. With NetSuite all of their important business metrics can be put on one dashboard that can be accessed from anywhere, at any time and again, is up to the second accurate. With NetSuite users never have to purchase and install upgrades, never have to make backups (we do it for them) and never have to ?manage? their software, they can spend their time managing their business instead. And, since NetSuite is built on a powerful Oracle database the application can grow with their business. That is why former QuickBooks users are choosing NetSuite over QuickBooks Enterprise or Great Plains.
The battle between Microsoft and Mozilla is not a real battle – it’s a media show. The real battle is the SMB fight between Intuit, Microsoft, NetSuite, SAP and other companies increasingly focused on the SMB market.
Last week, NetSuite, Inc., announced that since the launch of the company’s NetSuite Small Business in August 2004, hundreds of companies using QuickBooks Pro have switched to NetSuite.
NetSuite’s press release follows:
By delivering a scalable solution that integrates back-office, front-office and ecommerce capabilities, NetSuite Small Business eliminates the limitations of Intuit’s defined migration path to QuickBooks Enterprise. In addition, NetSuite’s familiar user interface and QuickBooks data migration have successfully helped these companies move to NetSuite’s on-demand software.
As importantly, NetSuite’s free training sessions have made it much easier for QuickBooks users to get up and running on NetSuite.
NetSuite claims that companies that have outgrown QuickBooks and switched to NetSuite span all major industries, including Software: CaseCentral, Inc. (; Telecommunications / Wireless: (; Professional Services: Encore Legal Solutions, Inc. (; Automotive: Mobile Productivity, Inc. (; Marketing: Postmark DMS (; and Electronic Commerce / Retail: Mobileation (
The problem we had with QuickBooks Enterprise was that it didn’t give us much more functionality than QuickBooks Pro and it didn’t integrate with the rest of our software. We found out about NetSuite and it was perfect because it tied everything together? said Peter Stone, CFO of, a wireless communications network provider based in San Jose, Calif. ?Now we’re saving $3,000 a month that we used to pay to an outside accounting firm, another $100,000 a year we would have paid for an in-house trouble ticket person, and yet another $100,000 for
a separate CRM system. And now with NetSuite we have our whole team tied together
so that we can better serve our customers.?
?Our company was growing so fast that we quickly outstripped QuickBooks Pro,
and with QuickBooks Enterprise’s limitation of 10 users and 29,000 records, we
knew that was not going to be much better,? said Brian Lanouette, Senior Manager,
Business Systems Integration at CaseCentral, Inc., a San Francisco-based company
that provides litigation and case management services for law firms, including
81 of the top 100 law firms in the U.S. ?A huge gain to switching to NetSuite
is how it integrates CRM, project management and financials. For example, when
a client wants certain work done – such as documents loaded, printed, or moved
around – a job is created in NetSuite and assigned to the appropriate employee,
who keeps track of the work in NetSuite. That information is then automatically
integrated with our client’s contract terms, and tied directly into billing.
Before we had to manually pull out all that information and re-key it into several
systems to create an invoice.?
While easy to use, the software used to manage small businesses has not successfully
addressed the needs of growing companies, particularly in addressing new opportunities and concerns raised by the Internet. In particular, the accounting system is the key repository for small business data, and when it limits a company, the company is badly crippled. QuickBooks is widely used by US small businesses,
but it is extremely limiting to a company as it grows.
QuickBooks Enterprise (Intuit’s most powerful QuickBooks product) at most can
support only 10 users and can only track 29,000 customers, vendors and inventory
items (source: Intuit Corp.) – incredible constraints on a growing business.
Since QuickBooks is not built on a robust database, when transaction volume grows
the application’s performance slows markedly. QuickBooks Enterprise is built
on old, non-Internet ready technology, making it impossible to access remotely
unless a host of additional technology is purchased and managed. QuickBooks Enterprise is primarily an accounting package, requiring a small business to buy and try to integrate separate applications for sales force management, ecommerce operations, and customer support.
NetSuite Small Business addresses the growing needs of small businesses with
big plans. With nearly $100 million invested in the development and delivery
of its products, NetSuite brings the power of big business software with the
ease of use expected by small business. NetSuite Small Business provides one
system to run a business spanning CRM, ERP and E-commerce. This one system architecture eliminates redundant data entry and the cost associated with managing multiple systems for finance, sales, warehouse management, customer support and ecommerce.
NetSuite is a far more powerful and secure solution than small businesses could
hope to piece together on their own. Built on an Oracle database, and secured
in a 24×7 remote hosting facility with redundant power supply and Internet bandwidth,
NetSuite Small Business can support an unlimited number of users and transactions.
NetSuite includes user dashboards which give real-time data and application appropriate for their job.
NetSuite is an on-demand solution, allowing the application to be accessed anytime,
anywhere, while eliminating the cost of managing, maintaining and upgrading business
While NetSuite Small Business adds hundreds of capabilities not available in
QuickBooks, it also incorporates specific features designed to ease the transition
from QuickBooks. In many of its common accounting procedures, such as tracking
customers and vendors, invoicing customers, and paying bills, NetSuite Small
Business behaves in much the same way as QuickBooks. In addition, common usability
terminology, navigation and drop-down menus are QuickBooks-like. NetSuite Small
Business is designed to print on most QuickBooks check forms and deposit slips,
so users can also use existing QuickBooks forms.