Web Host C I Host, survey its thousands of customers and heard loud and clear from them that they will be spending more money this year.
“Businesses will pump up by increasing their Internet marketing and twenty-three percent also expect to hire new people,” said Christopher Faulkner, CEO of C I Host. “Particularly interesting, fifty-three percent will increase overall IT spending — which is great news for high tech in general.”
Not only are large businesses spending more in online marketing but last year, SMBs saw that online marketing DOES work and they plan to increase their online advertising expenditures this year as well.
While most of the survey was forward-looking, there was also a positive report card from the recent holiday season.
“A rock-solid ninety-six percent reported increased revenues from Internet marketing this season,” Faulkner said. “So, the smart money will go after more of a sure thing throughout the year.”
The C I Host survey respondents were verified e-businesses — equipped with electronic shopping cart systems on their Web sites. Sixty percent had traditional “brick and mortar” locations, in addition to their e-businesses, indicating a fairly mainstream sample.
In the survey, 66 percent of respondents said their businesses will increase capital expenditures in 2005, and 53 percent expect to spend more on Internet marketing specifically. Sixty-one percent said they will rebuild or revamp their Web sites in the coming year.
Overall, the majority of businesses expect improvements in the U.S. economy; 68 percent said 2005 will be a good year to expand their business; and 44 percent said gross revenues will increase.
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