Business Web Sites: The Star-Ledger Gets It.

I was reading this Sunday’s Star-Ledger, the business section and was pleasantly surprised to read Steve Adubato’s article entitled, “Business Web Site: A Tool Not a Goal” – it’s as if he was at one of my Service Core of Retired Executive (SCORE) speeches, where I talk about using technology as a tool to grow your business.
His article gives the following tips, which I’ve summarized:
– Have a balance between sales and promotional material
– Keep your site updated
– Think “user-friendly”
– don’t’ underestimate the value of third party testimonials
– If you use streaming video make sure its well done
– Get feedback from your web site’s audience
– Make sure your web site is part of a larger marketing strategy
If you like these tips you’ll love reading my 10 Web site Musts