This morning I set up an Ikea Malm 2 drawer-chest. This is my second or third purchase of Ikea furniture and I’m beginning to like it.
There’s few (or no) text directions but there are simple, step by step illustrated instructions. You know an Ikea product from its simplistic design and solid quality. I’ve put together furniture from other manufacturers MANY times and there is a clear difference between Ikea furniture (the design and how one puts it together) and other furniture.
It go me thinking – what would an Ikea computer be like? Well, there would be dozens of colors, designs and accessories to choose from.
You would know you were buying a low cost, but not cheap computer. When you brought it to the office, you wouldn’t feel like pulling your hair out or calling an “Ikea technician” to get the computer up and running.
You’d have over a month to ensure everything was working right. If before 45 days something wasn’t right – just bring the computer and receipt back to Ikea and you’d get your money. If you lost the receipt – you could get store credit.
What would the shopping experience be like? Well there would be staff who knew what they were talking about, and were for the most part very friendly. In the Ikea computer store you’d have plenty of space and an atmosphere to think, walk around, bring your kids, eat and SHOP, SHOP, SHOP.
I went to Ikea’s online help system and WAS very impressed. As I typed questions into the chat window an automated system spat back accurate (for the most part) answers. Many of the answers directed me back to an Ikea store, but the auto-chat lady told me that in the future should could send me assembly manuals, and spare parts.
It’s a bit of a stretch to compare setting up a few dozens of wood and metal to a machine with circuits, chips, power, cooling fans and software – but the PRINCIPLE is the same. Simplicity.
I guess this is why many people like Apple so much – it just works. They control the entire computer infrastructure and don’t have to worry about the components of dozens of vendors working together in one box, not to mention all kinds of 3rd party software.