Although I don’t like the “hype” of blogging, the word is on fire so I’ll use it. Blogging, for those who don’t know, is placing frequent, archived content in chronological order on a web page/site. Some people have been “blogging” for years but never called it blogging.
Blogs are great tools for businesses for three reasons a) establishing the expertise of someone b) gaining an increase in web traffic as blog posts are often indexed quit a lot by search engines c) making a static web site, dynamic.
I use Blogger.com, there are other tools like TypePad.
StartupJournal.com writes The blog as business tool has arrived.
Some eight million Americans now publish blogs and 32 million people read them, according to the Pew Internet & American Life Project. What began as a form of public diary-keeping has become an important supplement to a business’s online strategy: Blogs can connect with consumers on a personal level — and keep them visiting a company’s Web site regularly.
While any size company can use such a strategy, small businesses may benefit most: Blogs offer little-known small businesses name recognition, and the chance to boost traffic well beyond what they’d get if they were simply offering goods and services for sale.
“It’s a new way of communicating, rather than marketing,” says Charlene Lee, an analyst at Forrester Research. Like other forms of publishing, blogs attract the largest audiences when they avoid overt commercialism and deliver compelling and credible content, Ms. Lee says.
In a similar vein, blogs with character are seen as more effective than some more traditional online-marketing strategies, such as static, brochurelike Web sites and electronic newsletters that may get blocked by spam filters.
Starting a blog can reap big increases in Web site visitors within months, thanks largely to search engines’ enthusiasm for the medium. Quality blogs tend to rise higher on search-results pages because other Web sites link to them. Engines like Google consider those links virtual popularity votes and use them to help determine display order.
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