Dell: No More “unbranded” Dell Computers

In August 2002 Dell launched a program to sell computers, without Dell’s brand/logo to computer consultants so they could resell them to computers – well, Dell is ending that program.
Cnet writes “We end-of-lifed the white-box line earlier this year based on customer preference for Dell-branded products,” Dell’s Roe Thiessen wrote in an e-mail. “We are still offering the full line of Dell-branded and third-party products to solution providers that add value to our customers.”
To the successful consultants, this is not a major problem as they can still sell Dell computers. The money comes from the VALUE they add to the box itself.

The following two tabs change content below.
Ramon Ray, Editor & Technology Evangelist, . Editor and Founder, Smart Hustle Magazine Full bio at . Check him out on Google Plus, Twitter or Facebook