In August 2002 Dell launched a program to sell computers, without Dell’s brand/logo to computer consultants so they could resell them to computers – well, Dell is ending that program.
Cnet writes “We end-of-lifed the white-box line earlier this year based on customer preference for Dell-branded products,” Dell’s Roe Thiessen wrote in an e-mail. “We are still offering the full line of Dell-branded and third-party products to solution providers that add value to our customers.”
To the successful consultants, this is not a major problem as they can still sell Dell computers. The money comes from the VALUE they add to the box itself.
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