NetSuite Snags a Best Software Veteran

It’s always interesting when I talk to executives that used to work at the competition. This steal from Best Software by NetSuite is shows that NetSuite is VERY serious about building a channel and not relying on only direct sales.
NetSuite, Inc., announced a major step in strengthening and expanding its channel sales by bringing on board Adam Ross as Vice President of Channel Sales. Ross joins NetSuite from Best Software, where he served as National Sales Director for Best Software’s CRM division. While at Best Software, Ross oversaw all aspects of the business for the CRM division of the company. As a result of his leadership, the CRM division significantly increased revenue for its CRM sales while drastically reducing operating expenses. At NetSuite, Ross will lead the company’s overall channel sales initiative to further increase the sales of its award-winning products including NetSuite, NetSuite Small Business, NetCRM, NetERP and NetCommerce. For more information about this please go to
“Providing software as a service is how all companies will buy most of their applications,” said Zach Nelson, CEO of NetSuite. “The combination of Adam’s background and our channel-friendly sales model will ensure that resellers will not miss the coming wave of on-demand software.”
“The channel has been craving an on-demand product that has broad functionality combined with a business model that allows resellers to enjoy a recurring revenue stream,” said Adam Ross. “NetSuite is the only company I found that meets both those requirements.”
Launched in 2002, the NetSuite Channel Program has been playing an important role in NetSuite’s growth. The more than 150 high quality resellers dedicated to NetSuite’s products now account for more than 20% of its total billings. NetSuite’s value-added solution providers play an important role in customer adoption of on-demand software solutions and have shaped its program to ensure that product resellers will prosper with NetSuite as growth for on- demand solutions accelerates. NetSuite’s channel program has been recognized by both industry-leading analyst firms and publications. NetSuite’s program has been awarded a Five-Star rating for its breadth and depth by VARBusiness Magazine. In a Gartner survey of Value-Added Resellers (VARs) and consultants, NetSuite received the top ranking as a market visionary and finished in the Top 5 in the Vendor Solutions Poll, a measure of products’ functional capability, NetSuite is the only product developed as an on-demand solution to receive such high marks for product capability.
A long term member of the SalesLogix staff, Ross was one of the first 20 employees of Interact Commerce Corporation, the company’s parent prior to its acquisition by The Sage Group PLC, known as Best Software in North America. Prior to his National Sales Director role at Best Software, Ross was Manager of Strategic Accounts. In this role he focused on Fortune 1,000 customers. Before that, Ross was Director of Strategic Alliances with Sales Performance International, the makers of the market-leading Solution Selling sales methodology based in Scottsdale, Ariz.